Status Audio Ubunikazi Bomkhiqizo ngu-Ryan Paonessa

Umdwebo Status Audio Ubunikazi Bomkhiqizo ngu-Ryan Paonessa ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2020

Status Audio Ubunikazi Bomkhiqizo

ngu Ryan Paonessa

Iklayenti: Ryan Paonessa Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

12,540

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#98408

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Status Audio Ubunikazi Bomkhiqizo

Umbhalo Wencwadi: I-Status Audio ubunikazi bomkhiqizo obudalelwe inkampani yaseNew York edayisela abathengi ngokuqondile amaheadphone. Uhlobo lwe-logo lulingisa ukugeleza kwephethini elula yamaza omsindo, lapho ileta ngayinye ilandela indlela efanayo ephakamayo ne-arch. Iphethini ecwengekile yamaza omsindo isebenza futhi njengophawu lwesibili lapho i-logotype ingadingekile khona. Umbala nohlobo kuhlanganisa ubunikazi obubonakalayo kuwo wonke amaphakheji, iwebhusayithi, izinto ezishicilelwe kanye nezinsiza zokumaketha. Ama-headphones awaphathi logo, kuphela ikhodi eyingqayizivele yomkhiqizo, okubonisa indlela encane futhi esebenzayo. Amaphakheji anikezwa ngosayizi abaningana.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Status Audio Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Status Audio Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Status Audio Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Izilinganiso Nokupakisha: The packaging shown is offered in a variety of sizes and iterations based on the product.
Amathegi: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Ubuchwepheshe Bokukhiqiza: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Inselele Yokudweba: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Ucwaningo: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Ugqozi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Ubude Bephrojekthi: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Ukuhamba Kokusebenza: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Amalungu Eqembu: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Amakhredithi Ezithombe: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.