Superlimao Umsebenzi Oyinhloko Wophawu ngu-Ruis Vargas

Umdwebo Superlimao Umsebenzi Oyinhloko Wophawu ngu-Ruis Vargas ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Superlimao Umsebenzi Oyinhloko Wophawu

ngu Ruis Vargas

Iklayenti: Laika

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

12,800

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#98423

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Superlimao Umsebenzi Oyinhloko Wophawu

Umbhalo Wencwadi: I-Superlimao ubunikazi bophawu obakhelwe inkampani yezokwakha yaseBrazil. Ilogo ivezwa yifonti ye-grotesque, enika umoya ozothile ophikisana nochungechunge lwemidwebo enemibala eyahlukene namaphethini. Ubunikazi bufaka amakhadi ebhizinisi, izitikha zokuvala ama-envelop, isethulo sesikhungo kanye namaphosta. Amaphosta ashicilelwa ephepheni le-offset elingamagremu angu-75 futhi anamathiselwa ezindongeni nasezicongweni ukuze kuboniswe ikomkhulu lehhovisi kanye nezindawo zokwakha. Ulimi lokubonakalayo lungaba zothile futhi luvezwe ngendlela ecacile ngesikhathi esifanayo, ngokuya ngomlayezo nomongo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Superlimao Umsebenzi Oyinhloko Wophawu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Superlimao Umsebenzi Oyinhloko Wophawu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Superlimao Umsebenzi Oyinhloko Wophawu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Izilinganiso Nokupakisha: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Amathegi: Brand, poster, logotype, illustration, visual identity, Laika Design
Ubuchwepheshe Bokukhiqiza: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Inselele Yokudweba: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Ucwaningo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Ugqozi: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Ubude Bephrojekthi: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Ukuhamba Kokusebenza: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Amapathenti: Laika Design
Amalungu Eqembu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amakhredithi Ezithombe: Laika Design