Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo by Yena Choi and Jinha Seo

Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2020

Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo

I-KSCF iyisiqephu sezemidlalo saseKorea esibutha ochwepheshe abahlobene nezemidlalo kubandakanya nabadlali beqembu lesizwe abakhuthele nabaphilayo, abaqeqeshi nabanikazi beqembu lezemidlalo. I-logo yenhliziyo ithathwe kuma-XY axis, emelela i-euphoria yomsubathi ne-adrenaline, ukuzinikela komqeqeshi nothando lwamaqembu abo nothando olujwayelekile lwemidlalo. I-logo yenhliziyo iqukethe izingcezu ezine zepuzzle: izindlebe, umcibisholo, unyawo nenhliziyo. Indlebe ifanekisela ukulalela, umcibisholo ufuzisela umgomo nokuqondisa, unyawo lufanekisela ikhono, nenhliziyo ifanekisela inkanuko.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Korea Sport Coach Federation Uphawu Lomkhiqizo Nokubukwayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team