Strange Uchungechunge Lwe-Poster by Danyang Ma

Strange Uchungechunge Lwe-Poster by Danyang Ma is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2020

Strange Uchungechunge Lwe-Poster

by Danyang Ma

Client: Pratt Institute

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Strange Uchungechunge Lwe-Poster

IStrange yenzelwe isikhungo sombukiso sePatto Institute esabanjwa ngonyaka ka-2019, sixoxa ngobudlelwano phakathi kwesimo esihlekisayo enkozweni yamahlaya nababukeli abahlukahlukene abangabathola. Amahlaya okusukuma aveze isibonelo esicacile sendlela ukwephula umthetho okutholwa ngayo ngokuhlukile phakathi kobunikazi obuhlangene. Le projekthi isuselwa ocwaningweni olwenziwe ngobuningi nolwembizo. Lo mkhankaso uvuselela ukubukwa okuhambisana nokushintshwa kwezinguquko zenhlalo eziqhutshwa ngamashifu ngokubambisana.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Strange Uchungechunge Lwe-Poster iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Strange Uchungechunge Lwe-Poster ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Strange Uchungechunge Lwe-Poster iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.
Dimensions & Packaging: 279mm x 431mm
Tags: Poster, Diagram, Infographic
Inspiration: I used the mathematical concept of XYZ axis, associated with the factors of 'time', 'emotion', and 'violation', to create a diagram visual style for the poster.
Project Duration: The project started in March 2019 in Brooklyn and finished in April 2019 in Brooklyn.
Team Members: Independent

Read the Press Release