Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha ngu-Yuta Takahashi

Umdwebo Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha ngu-Yuta Takahashi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2020

Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha

ngu Yuta Takahashi

Iklayenti: Miltos

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

47,903

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#99373

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha

Miltos wumklamo wobunikazi bemaki nokupakisha kwemaki kashokoledi. Umqondo welula umbono wokusuka embewini uye kwibha ube yindlela yokusuka esihlahleni uye kwibha egqamisa iphunga lekhakhawu. Iphakethe lenziwe ngephepha eliluhlaza okwesibhakabhaka esijulile eliqinile elinokwenziwa kokubenyezela, ivanishi eveza iphethini yesilika kanye nokushayela kwefoyili yegolide. Ibhokisi livuleka njengekhava yencwadi futhi liphethe ikhadi leshadi lezinongo elichaza ngokuningiliziwe lonke unambitheko, njengoba kwenziwa newayini. Ibhokisi lokukhetha lisekelwe esithombeni sekhabethe lezincwadi. Umklamo usekela isipiliyoni semaki esizolile sabantu abadala.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Miltos Umsebenzi Oyinhloko: Ubunikazi Bemaki, Ukupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Izilinganiso Nokupakisha: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Amathegi: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Ubuchwepheshe Bokukhiqiza: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Inselele Yokudweba: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Ucwaningo: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Ugqozi: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Ubude Bephrojekthi: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Ukuhamba Kokusebenza: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Amapathenti: Copyrights belong to Yuta Takahashi, 2020
Amalungu Eqembu: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Amakhredithi Ezithombe: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020