Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi by Taiyoon Lee

Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2020

Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi

by Taiyoon Lee

Client: Bomapp

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi

Umbhalo Wencwadi: I-Bomapp iwuhlobo lokuklama isithombe sebhrendi olwenzelwe inkampani yobuchwepheshe bomshuwalense. Igama elithi Bomapp lihlanganisa igama elithi boheom, elingigama lesiKorea elisho umshuwalense, negama elithi map. Uphawu, imifanekiso yesihloko kanye nokuklama konke ngokubanzi kudlulisela umqondo wokugona, okuqinisa ubunikazi bebhrendi. Uhlobo lwezinhlamvu zombhalo lufaka incwadi u-B, edwetshwe ukuze ibonise isilinganiso segolide (golden ratio). Isibalo esinembile sisetshenziselwa ukuveza ukwethembeka nobungcweti, okuyizinsika ezingundabuzekwayo zomkhakha womshuwalense. Uphawu lubonakala ngombala owodwa, oluhlaza okwesibhakabhaka noma omhlophe, kuye ngokwesizinda esingemuva.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Bomapp Umsebenzi Oyinhloko Wokuklama Isithombe Sebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim