由設計師 JBBC Branding Consultancy 創作嘅 Ugly Monster 雪條包裝 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品,獲獎類別為 包裝設計。
銅包裝· 2020
Ugly Monster 雪條包裝
客戶: JBBC Branding Consultancy
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #101073 嘅獲獎狀態設計
關於 Ugly Monster 雪條包裝
《醜怪物》係台灣一款雪條產品嘅包裝設計。設計呈現一個表面粗糙嘅綠色角色形象,靈感嚟自燕巢鎮出產嘅芭樂(番石榴)。螢光綠色令呢個角色睇落去正面又生動活潑。角色嘅身體同雙腳比例唔平衡,亦冇雙手,令造型顯得幾詼諧有趣。包裝尺寸為闊70毫米、長195毫米、高20毫米。設計目的係推廣呢款產品,同時令大眾關注呢個小鎮同當地嘅農民。
榮譽認可
關於A' Design Award 銅獎
Ugly Monster 雪條包裝是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Ugly Monster 雪條包裝將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Ugly Monster 雪條包裝出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- 尺寸同包裝
- Width 70mm x Length 195mm x Height 20mm
- 標籤
- Guava, Farmers, Popsicle, Food, Ugly Monster
- 生產技術
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- 靈感
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- 項目時長
- The project started in June 2019 and finished in December 2019 in Taiwan.
- 操作流程
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- 專利
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- 團隊成員
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - 圖片來源
- Jblossom Branding Consultancy Co., Ltd.
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