Winter Navel 橙色包裝 by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2020

Winter Navel 橙色包裝

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel 橙色包裝

設計的目的是推廣由一個有機農場生產的橙色，名為冬季海軍。包裝中包括兩種尺寸的紙板箱，信息卡和橙色削皮器的信封。冬季海軍只能在經過四個季節的洗禮之後才能領會。設計的挑戰在於說明包裝上四個季節中延長生長程序和不同形式的橙樹的重要性。設計團隊提出了靈感來自傑克和豆莖的故事的圖紙。強調自然與人類和諧相處的概念。

The Recognition

About the A' Design Award 銅獎

Winter Navel 橙色包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Winter Navel 橙色包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Winter Navel 橙色包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu