Sweet Osmanthus 酒類包裝 by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2020
Sweet Osmanthus 酒類包裝
by Yunxin Chen
Client: Kwei Mun Lung
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #101516The Design
About Sweet Osmanthus 酒類包裝
《桂花釀》係一款中國酒嘅包裝設計，以桂花同葡萄汁釀製而成，製作過程中冇加水。包裝盒尺寸為230 x 90 x 90毫米。設計靈感源自江南文化，江南以其悠久歷史同古典園林聞名於世。設計以窗花圖案作為主題，因為窗係江南園林特色嘅表現，每扇窗都展現唔同嘅景致。盒身四面連成一幅完整嘅園林畫卷，娓娓道出呢個地方嘅故事。
The Recognition
About the A' Design Award 銅獎
Sweet Osmanthus 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sweet Osmanthus 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sweet Osmanthus 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
- Dimensions & Packaging
- 230mm x90mm x90mm
- Tags
- Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
- Design Challenge
- The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
- Research
- Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture. - Inspiration
- The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
- Project Duration
- The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply. - Team Members
- Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi
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