Ruikang Xie 嘅作品 2019 Admissions Welcome Package DGUT 新生迎新礼盒

由設計師 Ruikang Xie 創作嘅 2019 Admissions Welcome Package DGUT 新生迎新礼盒係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

2019 Admissions Welcome Package DGUT 新生迎新礼盒

由 Ruikang Xie

客戶: Xiexie Design

包裝類別嘅 A' Design Award 銅獎得獎者

12,051

經驗證嘅獲獎者

驗證設計 #102057 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 2019 Admissions Welcome Package DGUT 新生迎新礼盒

Book Text: 2019年迎新礼包係為中國東莞嘅大學新生準備嘅一款禮盒。呢個設計完成咗一個以自然生長為主題嘅三年視覺系列，由播種、開花，發展到結果。設計以嶺南荔枝嘅紅色作為核心圖案，盒蓋開口側面用鏤空荔枝形狀進行模切處理。木製明信片經過鐳射雕刻，可以摺成一個立體荔枝造型嘅掛飾。禮盒內裝有書信、帆布袋、本地革命遺址地圖、徽章、貼紙同埋通行證。

榮譽認可

關於A' Design Award 銅獎

2019 Admissions Welcome Package DGUT 新生迎新礼盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計2019 Admissions Welcome Package DGUT 新生迎新礼盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。2019 Admissions Welcome Package DGUT 新生迎新礼盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
標籤: Gift box, freshman, inspirational, humanities, cultural and creative packaging
生產技術: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
設計挑戰: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
研究: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
靈感: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
項目時長: Started in July 2019, completed in September, completed in Dongguan, China
操作流程: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
圖片來源: Image #1-5 Zhang Jingwen