Ruikang Xie 嘅作品 Eyesight Nutrition Package 礼盒包装

由設計師 Ruikang Xie 創作嘅 Eyesight Nutrition Package 礼盒包装係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Eyesight Nutrition Package 礼盒包装

由 Ruikang Xie

客戶: Xiexie Design

包裝類別嘅 A' Design Award 銅獎得獎者

10,178

經驗證嘅獲獎者

驗證設計 #102228 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Eyesight Nutrition Package 礼盒包装

《护眼营养包装》係为一个眼镜品牌35周年而设计嘅礼盒。呢个礼盒以卡纸制成，尺寸为290 x 290 x 290毫米。四个小盒以磁石扣件固定喺四面盒壁，中央嘅桶状盒则盛载日历、支撑底座同优惠券。每一面都呈现一款眼镜配合特定场景、印有品牌故事嘅说明书，以及细件礼品。整个结构由人手组装而成。设计将品牌故事同日常工作、运动、娱乐同旅行场景连结埋一齐。

榮譽認可

關於A' Design Award 銅獎

Eyesight Nutrition Package 礼盒包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Eyesight Nutrition Package 礼盒包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Eyesight Nutrition Package 礼盒包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
尺寸同包裝: 290mmx290mmx290mm
標籤: Glasses, nutrition, packaging design, brand humanities
生產技術: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
設計挑戰: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
研究: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
靈感: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
項目時長: Started in October 2019 and completed in November, all completed in Dongguan, China
操作流程: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
圖片來源: Image #1-5 Lin Jiahui