Autumn Sky 礼盒 by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Autumn Sky 礼盒

by JiaXin Qiu

Client: Artaste

A' Design Award 銅獎 Winner in 包裝 Category

11,972

Verified Award Winner

Verify Award Status for #110251

View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Sky 礼盒

秋空是一款专为中秋月饼设计嘅礼盒。盒内可以盛载八件月饼、一套刀叉，以及一支电子蜡烛。盒身侧面采用激光雕刻嘅银色纸板制成，背面贴有磨砂PVC片，两层雕刻图案之间用15毫米厚嘅EVA材料分隔，营造出立体深度感。盒盖则采用透明亚克力制成。当夜晚点燃蜡烛之后，雕刻出嚟嘅云彩、波浪同森林图案就会喺墙上投射出光影效果。呢个造型灵感源自中国古代嘅糊纸窗棂。

The Recognition

About the A' Design Award 銅獎

Autumn Sky 礼盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Autumn Sky 礼盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Autumn Sky 礼盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Chinese moon cake gift box. In particular, the entire gift box uses a large area of laser carving. Laser carved every leaf, every small animal, every wave is carefully sketched. This is not only a gift box, but also a lamp. When the electronic candle in the middle is opened at night, it will reflect a beautiful picture of light and shadow on the wall through the two-layer combined paper carving pattern on the side. The lid is made of acrylic acid. There are eight moon cakes, knives and forks and electronic candles in the middle. The design elements are clouds, waves and forests.
Dimensions & Packaging: Width 210mm depth 210mm height 200mm
Tags: Laser, carving, acrylic, Luminous, 3D
Production Technology: This box use multicolored silver paper to carve with laser. Paste a frosted PVC sheet on the back of the paper. The near view and far view are separated by 15mm EVA material. The cover is made of transparent acrylic.
Design Challenge: The effect of laser engraving is more delicate than knife version. In order to make the whole gift box both ornamental and portable, this work selects acrylic as the material. Acrylic increases the transmission and refraction of light, is undoubtedly the most perfect material. Although laser can carve very fine patterns, but the overall design needs to find a balance, not excessive pursuit of complexity, in the aesthetic and material outline, also consumed a lot of time.
Research: In this packaging design, the most difficult thing is to balance the luxury and cost of packaging design. Therefore, laser cardboard was selected as the main material of this design. Use the right laser power to carve the paper because if the power is too high, the paper will be scorched and too small to cut. The final result is obviously advanced. The double-layer laser engraving silver paperboard shows a good perspective effect. The total cost of the whole gift box is only 15 dollars.
Inspiration: This design shows the interaction between light and shadow, the interaction between tradition and fashion. Inspired by the windows of ancient China. Before the glass was invented, Chinese people used thin paper to stick it on the pane. The paper can be light-proof and windproof. Then people paste some paper carvings on the thin paper to increase the aesthetic feeling of light and shadow. This design is to process the living material in art.
Project Duration: The project has been completed in Shanghai in July 2020.
Operation Flow: Open the lid and take out the box containing the candle and knife and fork. Take out 8 mooncakes, light the candles and put them at the bottom of the box.