Changle 酒類包裝

由 Hai Xia Huang

客戶: Yuto Group

包裝類別嘅 A' Design Award 鐵獎得獎者

11,181

經驗證嘅獲獎者

驗證設計 #116260 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Changle 酒類包裝

《長樂》係一款中式養生酒嘅包裝設計。外盒採用瓦通紙製作,運輸時可以摺平,運到灌裝廠先至快速組裝成型,摺疊式設計可以節省運輸空間同成本。包裝圖案繪畫咗一棵向上向外生長嘅常青樹,配以靈芝台、仙鶴同南山景致,畫面入面仲加入咗龍眼、杞子同白芷等元素,整體用色偏向淺色系嘅懷舊色調。外盒尺寸為100 x 100 x 270毫米,可以盛載一支500毫升嘅酒瓶。

榮譽認可

關於A' Design Award 鐵獎

Changle 酒類包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Changle 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Changle 酒類包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
尺寸同包裝: Box：100mmx100mmx270mm
Bottle：500ml
標籤: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
生產技術: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
設計挑戰: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
研究: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
靈感: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
項目時長: The project done within 1 months in Shenzhen.
操作流程: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
團隊成員: Designer:Huang Hai xia, Art direction:Li Yu Chun