Don't Lose Your Biculutural 整合式廣告宣傳活動 by Yingbo Qiao

Don't Lose Your Biculutural 整合式廣告宣傳活動 by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 廣告設計 Competition Category.

銀廣告· 2021

Don't Lose Your Biculutural 整合式廣告宣傳活動

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award 銀獎 Winner in 廣告 Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural 整合式廣告宣傳活動

《唔好失去你嘅雙文化》係一個為族裔電視頻道服務而創作嘅整合式廣告宣傳活動。呢個活動包括八張海報，每個標題都用唔同語言書寫：葡萄牙文、中文、阿拉伯文、俄文、日文、法文、意大利文同印地文。視覺設計運用像素藝術，並圍繞電視測試圖案而構建，象徵住失去嘅一刻。參與國家嘅符號組合埋一齊，創造出一個統一而多元嘅形象。目的係鼓勵移民社群保留佢哋嘅語言同傳統文化。

The Recognition

About the A' Design Award 銀獎

Don't Lose Your Biculutural 整合式廣告宣傳活動是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Don't Lose Your Biculutural 整合式廣告宣傳活動將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Don't Lose Your Biculutural 整合式廣告宣傳活動是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao