Vilajuiga Lightly Sparkling Water 礦泉水樽 by Mos

Vilajuiga Lightly Sparkling Water 礦泉水樽 by Mos is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Vilajuiga Lightly Sparkling Water 礦泉水樽

by Mos

Client: More On Simplicity

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #118323

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Colors

The Design

About Vilajuiga Lightly Sparkling Water 礦泉水樽

Vilajuiga微氣泡水係一款盛載天然含氣礦泉水嘅玻璃樽。呢個樽採用純白玻璃製造,揀選呢種物料係因為佢有極高嘅透明度。標籤嘅藍色為玻璃內部營造出柔和嘅藍色光影。不對稱嘅造型同有機嘅形態,靈感嚟自恩波爾達(Emporda)地區,嗰度嘅岩石俾北風(tramontana)侵蝕而成。根據唔同嘅觀賞角度,樽身嘅幾何形態會呈現出多種唔同嘅樣貌。修長嘅樽頸有助水流順暢,亦令個樽更加易攜帶。樽身直徑為65毫米,高度為220毫米。

The Recognition

About the A' Design Award 銀獎

Vilajuiga Lightly Sparkling Water 礦泉水樽是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Vilajuiga Lightly Sparkling Water 礦泉水樽將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Vilajuiga Lightly Sparkling Water 礦泉水樽是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
Dimensions & Packaging: Diameter: 65mm / Height: 220mm
Tags: Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
Production Technology: The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia.
Design Challenge: The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
Research: Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
Inspiration: The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
Project Duration: The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
Operation Flow: The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
Patents: Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
Team Members: David Grifols,
David Roselló.
Image Credits: Design number 004677474-0001
Owner ID number 884150