Beer Culture 2020 市場研究報告 by Gabriela Maria Straka

Beer Culture 2020 市場研究報告 by Gabriela Maria Straka is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 廣告設計 Competition Category.

銅廣告· 2021

Beer Culture 2020 市場研究報告

by Gabriela Maria Straka

Client: Brau Union Österreich AG

A' Design Award 銅獎 Winner in 廣告 Category

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Colors

The Design

About Beer Culture 2020 市場研究報告

《啤酒文化2020》係一份介紹奧地利啤酒文化嘅印刷報告。呢份報告呈現咗一項由獨立市場研究機構透過網上同電話訪問進行嘅代表性調查結果，調查對象為18歲或以上嘅奧地利人口。內容涵蓋啤酒特色產品嘅重要性、飲用習慣、可持續啤酒生產、品牌忠誠度以及無酒精產品等主題。報告運用簡潔嘅圖表同符號，將數據以淺顯易懂嘅方式呈現。整份報告共有64頁內容頁同4頁封面。

The Recognition

About the A' Design Award 銅獎

Beer Culture 2020 市場研究報告是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Beer Culture 2020 市場研究報告將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Beer Culture 2020 市場研究報告出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensions & Packaging: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tags: beer culture report, beer culture, beer, market research, Austria
Production Technology: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Design Challenge: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Research: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspiration: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Project Duration: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Operation Flow: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patents: Copyrights belong to Brau Union Österreich AG, 2020
Team Members: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Image Credits: Brau Union Österreich AG