金 活動 · 2021
Lays Signature 快閃品牌體驗
by PepsiCo Design and Innovation
- A' Design Award 金獎 2021 in 活動
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature 快閃品牌體驗
Lays Signature係一個圍繞薯片打造嘅快閃品牌體驗。呢個體驗喺高端零售商內嘅臨時場地舉行，以一個特調薯片吧作為小型舞台。訪客可以現場欣賞表演，睇住獨特口味喺佢哋面前即場手工調製。呢種劇場式、多感官嘅形式重新演繹薯片嘅奉客、品嚐同分享方式。設計目的係接觸重視真實體驗同社交分享嘅年輕顧客。首場活動喺連卡佛百貨公司呈獻。
About the A' Design Award 金獎
Lays Signature 快閃品牌體驗是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Lays Signature 快閃品牌體驗將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Lays Signature 快閃品牌體驗激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
