金 包裝 · 2021
Game Fuel 飲品包裝
by PepsiCo Design and Innovation
- A' Design Award 金獎 2021 in 包裝
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel 飲品包裝
Game Fuel係為俄羅斯Adrenaline Rush品牌打造嘅特別版能量飲品包裝。呢個設計旨在向遊戲同電競文化致敬。罐身上醒目嘅A字標誌被轉化成一個色彩繽紛嘅傳送門，邀請消費者進入一個全新嘅遊戲世界，營造出逐步沉浸嘅感覺。設計由包裝延伸至更廣泛嘅品牌體驗。呢個設計嘅目標係要令遊戲社群擺脫刻板印象，並為玩家帶嚟能量同信心，助佢哋發揮出色表現。
About the A' Design Award 金獎
Game Fuel 飲品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Game Fuel 飲品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Game Fuel 飲品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
