金 包裝 · 2021
LIFEWTR S8 Unconventional Canvas 瓶裝水包裝
by PepsiCo Design and Innovation
- A' Design Award 金獎 2021 in 包裝
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 28,312
- Verification code E873BA6275 · Verify this award
Colors
About LIFEWTR S8 Unconventional Canvas 瓶裝水包裝
LIFEWTR第八系列「非傳統畫布」係一個高端水品牌嘅瓶裝包裝設計。瓶身標籤化身成為新晉藝術家嘅畫布，令包裝同時成為補充水分同啟發靈感嘅泉源。第八系列展示咗三位藝術家橫跨繪畫、雕塑同紙上作品嘅創作，當中包括探索另類歷史嘅作品，設想有色人種女性被納入文化敘事之中嘅可能。呢啲藝術作品貫穿品牌傳播、店內展示同現場活動，令參與嘅藝術家得以觸及全球觀眾。
About the A' Design Award 金獎
LIFEWTR S8 Unconventional Canvas 瓶裝水包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計LIFEWTR S8 Unconventional Canvas 瓶裝水包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。LIFEWTR S8 Unconventional Canvas 瓶裝水包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
- Tags
- Packaging, Beverage
- Inspiration
- LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
