金 包裝 · 2021
Lipton Avant Garde Special Art Edition 飲品罐裝包裝
by PepsiCo Design and Innovation
- A' Design Award 金獎 2021 in 包裝
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition 飲品罐裝包裝
Lipton Avant Garde 特別藝術版係一系列迷你裝凍茶罐。每罐容量 250 毫升,輕巧易攜,呢個規格係俄羅斯凍茶類別入面首個迷你罐裝。圖案設計靈感取材自俄羅斯前衛藝術運動,包括至上主義、抽象主義同立體未來主義。唔同嘅設計分別配搭蜜桃、檸檬同綠茶口味。呢個系列只喺俄羅斯發售,目的係喺競爭激烈嘅品類貨架上令品牌更加突出、引人注目。
About the A' Design Award 金獎
Lipton Avant Garde Special Art Edition 飲品罐裝包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Lipton Avant Garde Special Art Edition 飲品罐裝包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Lipton Avant Garde Special Art Edition 飲品罐裝包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
