金 包裝 · 2021
Pepsi Culture Can Series 飲品罐包裝
by PepsiCo Design and Innovation
- A' Design Award 金獎 2021 in 包裝
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 48,331
- Verification code 5A8FD0AA1A · Verify this award
Colors
About Pepsi Culture Can Series 飲品罐包裝
百事文化罐系列係一個限量版嘅飲品罐包裝企劃。呢個系列將超本土化嘅設計應用喺全球各地市場銷售嘅罐裝產品上。系列創作咗超過40款獨特設計，並喺超過10個國家推出。每款設計都取材自當地文化，包括符號、美食、圖像、音樂同建築。核心理念係放眼全球、立足本地。百事文化罐系列頌揚本地市場嘅精神、文化同社群。
About the A' Design Award 金獎
Pepsi Culture Can Series 飲品罐包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi Culture Can Series 飲品罐包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi Culture Can Series 飲品罐包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
- Tags
- Packaging, Beverage
- Inspiration
- Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
