Pepsi New Year 2020 飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 包裝設計 Competition Category.
金包裝· 2021
Pepsi New Year 2020 飲品包裝
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 金獎 Winner in 包裝 Category
- 34,941
- Verified Award Winner
- Verify Award Status for #118921
The Design
About Pepsi New Year 2020 飲品包裝
Pepsi New Year 2020 係一套為俄羅斯新年季節而創作嘅限量版飲品罐。每個罐都有專門設計嘅字體同一句取材自當地文化、幽默同傳統嘅簡短訊息。呢啲訊息語氣親切個人化，等消費者可以揀最啱自己心意嗰款。系列共用嘅標籤（意思係「攞Pepsi如果」）邀請大家喺社交媒體上互動。呢種靈活嘅設計手法令概念可以因應其他本地市場作出調整，將新年慶祝變得更豐富、更個人化。
The Recognition
About the A' Design Award 金獎
Pepsi New Year 2020 飲品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi New Year 2020 飲品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi New Year 2020 飲品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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