Pepsi X SHFW 飲料罐 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2021
Pepsi X SHFW 飲料罐
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW 飲料罐
Pepsi X SHFW係為2020上海時裝週春夏系列而創作嘅限量版飲料罐，並喺中國推出。呢款罐係為同一場活動所開發嘅整體視覺識別系統嘅一部分。今季主題「感官與源頭」引領住整個設計，反映出對唔同視角嘅探索。設計將靈感源自有機形態同玻璃元素嘅造型，融合喺一個具有立體感嘅空間之中。最終將百事黑罐嘅品牌精神，同活動中各位時裝設計師多元化嘅作品緊密連繫埋一齊。
The Recognition
About the A' Design Award 銀獎
Pepsi X SHFW 飲料罐是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Pepsi X SHFW 飲料罐將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Pepsi X SHFW 飲料罐是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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