Tazo Refresh 飲品包裝 by PepsiCo Design and Innovation

Tazo Refresh 飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Tazo Refresh 飲品包裝

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh 飲品包裝

Tazo Refresh係一款即飲頂級冰茶系列嘅包裝設計。呢個系列以三款經典品牌口味為基礎，分別命名為Zen（禪）、Awake（醒神）同Passion（激情）。呢啲茶葉均獲有機認證，唔含任何人造色素或甜味劑。包裝分為12盎司單人份及42盎司多人份樽裝，全部採用100%再生塑膠製造。設計以鮮明嘅原材料色彩配搭白色，令每款清新口味喺貨架上都能清晰呈現。此設計旨在留住現有顧客，同時吸引更具冒險精神嘅消費者。

The Recognition

About the A' Design Award 銀獎

Tazo Refresh 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tazo Refresh 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tazo Refresh 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release