Out Here It's Dew 广告宣传活动 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 廣告設計 Competition Category.
銅廣告· 2021
Out Here It's Dew 广告宣传活动
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 銅獎 Winner in 廣告 Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew 广告宣传活动
呢個名為「Out Here It's Dew」嘅廣告宣傳活動係為一個碳酸軟飲品牌而設計，主要針對美國中西部嘅戶外運動愛好者。呢個活動鼓勵大眾喺打獵、釣魚、划船同遠足嘅時候享用呢款飲品。活動一開始就推出咗一項優惠，為2020年嘅打獵同釣魚許可證提供二十美元嘅回贈。製作團隊透過攝影拍攝，建立咗一個龐大嘅圖像庫，用於零售銷售點、社交媒體同戶外廣告。當中揀選咗一個地點，喺同一次拍攝入面，呈現出早春、夏天同秋天嘅景致。
The Recognition
About the A' Design Award 銅獎
Out Here It's Dew 广告宣传活动是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Out Here It's Dew 广告宣传活动將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Out Here It's Dew 广告宣传活动出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
