Have A Good Tea 茶包裝 by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Have A Good Tea 茶包裝

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

14,274

Verified Award Winner

Verify Award Status for #119804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have A Good Tea 茶包裝

《Have A Good Tea》係一款為日本歷史名城川越出產嘅風味茶而設計嘅包裝。呢個茶盒裝有櫻花味同夜櫻味嘅茶葉,專為賞櫻季節而設計。盒身以手繪水彩插畫描繪當地風景,標誌部分則採用凹凸壓印工藝,令其與背景圖案分隔開嚟。茶盒設計易於手持,採用可回收嘅高質素啞面紙張製成,並可拆解以便回收再造。呢個設計旨在向年輕一代推廣茶文化。

The Recognition

About the A' Design Award 銅獎

Have A Good Tea 茶包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Have A Good Tea 茶包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Have A Good Tea 茶包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada