Lavinia 護膚品包装 by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

Lavinia 護膚品包装

by Zi Huai Shen

Client: Lavinia

A' Design Award 銅獎 Winner in 包裝 Category

15,331

Verified Award Winner

Verify Award Status for #119838

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavinia 護膚品包装

Lavinia係一系列以植物提取物及生物醫學研究為基礎嘅天然護膚產品嘅包装設計。呢個名字源自古羅馬公主嘅稱號，象徵住高貴、優雅、智慧、堅毅同純淨。標誌中嘅字母A融入咗植物圖案，帶出草本活力同專業自信嘅感覺。V形標記描繪住一株成長中嘅植物，令視覺識別更加鮮明有力。整套設計包括一個170乘50毫米嘅玻璃瓶、一個吊牌、一張包裝紙同一個50乘50乘170毫米嘅盒子。

The Recognition

About the A' Design Award 銅獎

Lavinia 護膚品包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lavinia 護膚品包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lavinia 護膚品包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging: Bottle 170*50 mm box 50*50*170 mm
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer wu2, 2020