Wa Lana Waqfa Brand 政治電視節目 by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 廣告設計 Competition Category.
鐵廣告· 2021
Wa Lana Waqfa Brand 政治電視節目
Client: TRT Arabi TV channel
A' Design Award 鐵獎 Winner in 廣告 Category
Verified Award Winner
Verify Award Status for #119930The Design
About Wa Lana Waqfa Brand 政治電視節目
Wa Lana Waqfa（讓我們暫停）是一個每日播出的政治節目，專注於時事新聞。節目會深入剖析新聞事件。設計團隊進行了全面的品牌重塑（包括片頭、演播室、節目內視覺設計、宣傳片等），以真正體現節目的核心理念，即圍繞著對某個議題的「聚焦」與「停頓」。節目名稱的第一個字母向第二個詞的首字母投射光線，傳達出聚焦與探索的訊息。第二個詞末端的延伸線條則象徵停頓（即節目名稱的含義）。
The Recognition
About the A' Design Award 鐵獎
Wa Lana Waqfa Brand 政治電視節目是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Wa Lana Waqfa Brand 政治電視節目將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Wa Lana Waqfa Brand 政治電視節目因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
- Tags
- broadcast program, political, current affairs, news, arabic, design, brand, opener
- Design Challenge
- To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
- Inspiration
- The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.
The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes). - Project Duration
- The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
- Team Members
- Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk
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