由設計師 Arbo Design 創作嘅 Arminda Caffe Coffee Visual Identity 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 廣告設計。
銅廣告· 2021
Arminda Caffe Coffee Visual Identity
客戶: ARBO design
廣告 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #121095 嘅獲獎狀態設計
關於 Arminda Caffe Coffee Visual Identity
Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.
榮譽認可
關於A' Design Award 銅獎
Arminda Caffe Coffee Visual Identity是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Arminda Caffe Coffee Visual Identity將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Arminda Caffe Coffee Visual Identity出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.
- 尺寸同包裝
- Width 90mm x Depth 50mm x Height 200mm
- 標籤
- Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export
- 生產技術
- Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.
- 設計挑戰
- The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.
- 研究
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc.
Objective: Bring innovation and differentiation.
Method: Consumer-Centric Insights with Design based approach to solving problems.
Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement. - 靈感
- The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.
- 項目時長
- The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020.
All project and developments has been made in Brazil with local resources and raw materials. - 操作流程
- The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.
- 專利
- INPI Patent No.: BR 919659233
- 團隊成員
- Daniel Kroker
Valkiria Pedri Fialkowski
Gianfrancesco Motti Dropa
Renan Sedorko - 圖片來源
- Main image: ARBO design and Freepik
Image #1: ARBO design and Freepik
Image #2: ARBO design and Freepik
Image #3: ARBO design and Freepik
Image #4: ARBO design and Freepik
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