I Love You From Afar 主要功能：社交 by Alvaro Gonzalez and Renato Galecio

I Love You From Afar 主要功能：社交 by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 廣告設計 Competition Category.

銅廣告· 2021

I Love You From Afar 主要功能：社交

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award 銅獎 Winner in 廣告 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar 主要功能：社交

喺疫情初期，當所有智利人都喺屋企隔離嘅時候，全部Miniso門店都關咗門，為咗維持對顧客嘅承諾，於是就創作咗「我喺遠方愛你」呢個宣傳活動。呢個活動100%喺網上進行，帶畀消費者成千上萬嘅點子，喺佢哋被困喺屋企嗰陣為佢哋帶嚟娛樂。

The Recognition

About the A' Design Award 銅獎

I Love You From Afar 主要功能：社交是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計I Love You From Afar 主要功能：社交將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。I Love You From Afar 主要功能：社交出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax