Stora Enso China Packaging 嘅作品 Gregory Donut 甜甜圈包装

由設計師 Stora Enso China Packaging 創作嘅 Gregory Donut 甜甜圈包装係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Gregory Donut 甜甜圈包装

由 Stora Enso China Packaging

客戶: Stora Enso China Packaging

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #130936 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Gregory Donut 甜甜圈包装

Gregory Donut係一款以紙為基材嘅甜甜圈外賣包装設計。所有接觸食物嘅紙張都符合食品接觸級別標準。外套採用高強度FBB紙板製造,表面塗有水性啞光保護漆以保護油墨,並以食品級大豆油墨印刷。九十度旋轉摺疊結構令包裝員可以快速摺盒成型,方便以平板狀態運輸。每盒可裝六個甜甜圈,而外套手挽設有兩種尺寸,分別適用於六件裝或十二件裝。海軍藍色調嘅圖案配合甜甜圈同麥穗插圖,散發出濃厚嘅水手文化氣息。

榮譽認可

關於A' Design Award 銅獎

Gregory Donut 甜甜圈包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Gregory Donut 甜甜圈包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Gregory Donut 甜甜圈包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
尺寸同包裝: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
標籤: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
生產技術: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
設計挑戰: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
研究: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
靈感: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
項目時長: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
操作流程: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
專利: Structure utility model patent copyright belongs to Stora Enso China Packaging
團隊成員: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li