Strong Tiger 烈虎

由 Tiger Pan

客戶: Beijing Shunxin Agriculture Holding Co., Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

14,117

經驗證嘅獲獎者

驗證設計 #130958 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Strong Tiger 烈虎

「烈虎」係一款中國白酒嘅限量版包裝設計。呢個設計標誌住中國生肖入面嘅虎年。虎頭以抽象嘅形式繪畫而成,靈感源自日本戰國時代嘅武士頭盔。鋒利筆直嘅線條勾勒出瓶身嘅形態,展現出堅毅不屈嘅性格。酒瓶採用玻璃材質製成,為表面增添光澤同質感,令產品有別於陶瓷酒瓶。鮮明嘅色彩配合清晰嘅資訊排版,方便買家喺遠處都可以認出呢款產品。

榮譽認可

關於A' Design Award 銅獎

Strong Tiger 烈虎是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Strong Tiger 烈虎將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Strong Tiger 烈虎出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
尺寸同包裝: Width 71.5mm x depth 92.5mm x height 393mm
標籤: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
生產技術: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
設計挑戰: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
研究: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
靈感: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
項目時長: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
團隊成員: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
圖片來源: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan