Andre Tehhsi Chen 嘅作品 2020 Super Star 活動廣告宣傳

由設計師 Andre Tehhsi Chen 創作嘅 2020 Super Star 活動廣告宣傳係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為廣告設計。

銅廣告· 2022

2020 Super Star 活動廣告宣傳

由 Andre Tehhsi Chen

客戶: Sports Administration, MOE, R.O.C (TAIWAN)

廣告類別嘅 A' Design Award 銅獎得獎者

15,453

經驗證嘅獲獎者

驗證設計 #131229 嘅獲獎狀態

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色彩

設計

關於 2020 Super Star 活動廣告宣傳

《2020超級巨星》係為台灣政府喺台北小巨蛋舉辦嘅年度體育盛事而設計嘅廣告宣傳活動。呢個企劃旨在推廣體育教育，將唔同運動項目同大眾連結埋一齊。字體設計轉化自書法字形，並融入咗射箭同網球場等運動元素。色彩計劃取材自箭靶，運用靛藍、紅色同金色，再配以黑白兩色。呢個宣傳活動包括海報、小冊子、動態圖標、電視廣告、動態圖形設計同數碼指示牌。

榮譽認可

關於A' Design Award 銅獎

2020 Super Star 活動廣告宣傳是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計2020 Super Star 活動廣告宣傳將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。2020 Super Star 活動廣告宣傳出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The “2020 Super Star: Sports Performance Event” is an annual sports show held by the Taiwan Government. The event aims to promote and connect different sports to the public and glorify the fantastic achievement that professional athletes achieved in Taipei Arena, Taiwan. The design was developed in various formats in the event, such as advertising posters, campaign brochures, kinetic pictograms, TVCF, background videos, motion graphics, and digital signage.
尺寸同包裝: Advertising poster: Print/700 mm x 1000 mm
Campaign brochures: Print/256 mm x 184 mm/18 pages
Kinetic pictograms: AVI/APNG/10 set
TVCF: AVI/4K HDTV/30 Sec.
Background videos: AVI/4K HDTV/in the loop.
Motion graphic: AVI/APNG
Digital signage: Jpeg/Mp4/9:16/1080 x1920 Px
Banner : Jpeg/APNG/1250 x203 Px/1200 x620 Px/1200 x400 Px
標籤: Typography, Kinetic Pictograms, Pattern, Motion Graphic, Taiwan, Sports Performance Event, Super Star, Archery, Tennis, Wrestling
生產技術: The key visual design, patterns, and kinetic pictograms are made graphically. The team created the animation in After Effect for advertising motion graphics and generated the animated images with an APNG creation tool such as APNG Assembler. For the print graphic, the team layout the artworks in Illustrator.
設計挑戰: The color plan and how the graphic communicates are significant challenges to create a fun, vibrant, and welcoming atmosphere for the key visual design. Three primary colors (C/M/Y) and K are the origin of every color, which symbolize the idea that every beginner devotes themselves to sports to always stay true to themselves. Based on the concept, the goal is to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. We went to the color combination of the Archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and adjusted the hue/saturation to best fit the media we will access through the project.

Besides its cheerful color result, this advertising design brings a distinctively robust and bold visual impact with the sports elements integrated typography characteristics and repetitive pattern.

In order to find out what sports elements and symbols could be the leading concept for the public to catch the main idea of this event, the whole research and study is the result and great effort of both design team and related Sports Associations in Taiwan.
研究: The design of “2020 Super Star: Sports Performance Event” is based on promoting the importance of physical education, connecting different sports to the public, and glorifying the fantastic achievement of professional athletes of Taiwan. Take the Archery target to represent the concept of goals and apply the color plan of this project. There could be different goals for athletes in specific points; start points, turning points, and viewpoints, the design shaped the idea with the points (circles.) Transformed the round shapes into different sports pictograms and key visual patterns.
靈感: The typography in this advertising communication design visualizes the momentum of every sport by transforming the calligraphy form and includes vital sports elements in the event into its structure, such as archery, tennis court. Colors were a significant focus on this occasion, with the goal being to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. For inspiration, we went to the vibrant colors of an archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and assisted with black and white colors.
項目時長: The project started in January 2020 and finished in December 2020, and the advertising and campaign series were released and exhibited in September 2020. “2020 Super Star: Sports Performance Event” was held on September 19 in Taipei Arena, Taiwan. More than 30,000 audiences from the country will participate in the event.
操作流程: It's the first time to promote a national sports event with key patterns and kinetic pictograms since mascot is the most popular communication design in the related events. To create pattern and kinetic pictograms with novelty, here are the creative directions: 1. To promote sports and physical education as the primary purpose, the design of key patterns integrated into the momentum, strength, and beauty that sports show of each race. 2. To communicate with the joy, intuition, and fun of sports, the design of motion graphics illustrates the characteristic of athletes in the different sports categories.
專利: copyrights: Copyrights belong to Sports Administration, M.O.E, R.O.C (TAIWAN), 2020.
團隊成員: Art Director: Andre Teh-hsi Chen
Designer: Han-Long Lee
Designer: Mu-Yun Ke
Designer: Shi-Xuan Kuo
Designer: Chun-Wei Chiu
圖片來源: Image #1: Andre Teh-hsi Chen
Image #2: Andre Teh-hsi Chen
Image #3: Andre Teh-hsi Chen
Image #4: Andre Teh-hsi Chen
Image #5: Andre Teh-hsi Chen
Video Credits: Sports Administration, M.O.E, R.O.C (TAIWAN)
PDF: Andre Teh-hsi Chen