由設計師 Shingo Furusho 創作嘅 BeeHacchee 蛋撻包裝係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2022

BeeHacchee 蛋撻包裝

由 Shingo Furusho

客戶: Kiyomasa Seika Co.

包裝類別嘅 A' Design Award 鐵獎得獎者

9,853

經驗證嘅獲獎者

驗證設計 #131615 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 BeeHacchee 蛋撻包裝

BeeHacchee係一款蜂蜜芝士撻嘅包裝設計。盒身呈六邊形,令人聯想到蜂巢,將蜂蜜嘅概念以視覺形式呈現出嚟。包裝由單一張卡紙製成,尺寸為寬224毫米、深195毫米、高44毫米。牛皮紙帶出隨性親切嘅感覺,而印刷喺表面嘅黃色邊框就增添咗對比效果。喺牛皮紙上印刷黃色其實相當困難,因為顏色好容易沉入紙張入面,所以特別邀請咗一位技術高超嘅印刷合作夥伴,先至達到預期嘅效果。

榮譽認可

關於A' Design Award 鐵獎

BeeHacchee 蛋撻包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計BeeHacchee 蛋撻包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。BeeHacchee 蛋撻包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
尺寸同包裝: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
標籤: Package, cardboard, kraft paper, hexagon, sweets, cake
生產技術: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
設計挑戰: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
研究: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
靈感: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
項目時長: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
操作流程: This package is made of a single piece of cardboard.
專利: Copyrights belong to Shingo Furusho.
團隊成員: Paper container manufacturing:KURAOKA PACKAGING SERVICE
圖片來源: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.