Zaotu Shaofang 酒類包裝

由 Bo Gao

客戶: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #133743 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Zaotu Shaofang 酒類包裝

《皂土燒坊》係一款酒類包裝設計,採用咗添加喺發酵窖泥中嘅白色膨潤土(皂土)作為釀酒原料。包裝以皂土白為主色調,將山巒、陽光、雲彩、水流、樹木同飛鳥等元素融合成一個形似「皂土」二字嘅圖案,以此反映釀酒環境同產品嘅主要特色。包裝盒由中間向左右兩邊打開,內盒向前推出以作展示。盒身採用特種紙製作並配以燙金工藝,玻璃酒瓶則噴塗白色並燒製圖案。

榮譽認可

關於A' Design Award 銅獎

Zaotu Shaofang 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Zaotu Shaofang 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Zaotu Shaofang 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
尺寸同包裝: Packing box size: 145mm X 110mm X H285mm
標籤: Symbolization, Simplicity, Differentiation
生產技術: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
設計挑戰: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
研究: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
靈感: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
項目時長: The work started in July 2019 and was completed in December 2019
操作流程: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
團隊成員: Bo Gao