Dahan Guanfang 大漢官窯 by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Dahan Guanfang 大漢官窯

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dahan Guanfang 大漢官窯

大漢官窯係一款以中國漢朝為靈感嘅酒類包裝設計。樽蓋設計成皇家玉璽嘅形狀，係傳統上權力同地位嘅象徵。盒子正面設計簡潔素雅，包裝由中間打開,展現出一幅細緻嘅場景。插畫描繪咗中國四大神獸——青龍、白虎、朱雀同玄武，並配以漢朝嘅著名歷史事件。酒樽以陶瓷製成，飾以金色表面，樽蓋為金色塑膠材質，外盒以燙金工藝裝飾。內盒則用嚟保護酒樽。

The Recognition

About the A' Design Award 銅獎

Dahan Guanfang 大漢官窯是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Dahan Guanfang 大漢官窯將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Dahan Guanfang 大漢官窯出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang