Chi Forest 嘅作品 DamoWang Taurine Energy Drink 能量飲品包裝

由設計師 Chi Forest 創作嘅 DamoWang Taurine Energy Drink 能量飲品包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

DamoWang Taurine Energy Drink 能量飲品包裝

由 Chi Forest

客戶: Genki Forest (Beijing) Food Technology Group Co., Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

15,244

經驗證嘅獲獎者

驗證設計 #135611 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 DamoWang Taurine Energy Drink 能量飲品包裝

蚩尤王牛磺酸能量飲品係一款以250毫升鐵罐盛載嘅功能性飲品。罐身尺寸為65.6乘91.8毫米,採用金屬高光透明印刷工藝製成。包裝圖案以中國神話戰神蚩尤為靈感,配以一個豎起拇指嘅手勢,展現力量與自信嘅形象。飲品成分包含人參同枸杞,呢啲都係傳統上用嚟恢復活力嘅草本材料。呢款經典嘅金屬罐設計方便手持,亦可以快速降溫。

榮譽認可

關於A' Design Award 銅獎

DamoWang Taurine Energy Drink 能量飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計DamoWang Taurine Energy Drink 能量飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。DamoWang Taurine Energy Drink 能量飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
尺寸同包裝: 65.6mm x 91.8mm
標籤: Branding, Packaging, Chinese National Tide
生產技術: High gloss iron transparent printing can on iron cans.
設計挑戰: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
研究: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
靈感: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
項目時長: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
操作流程: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
團隊成員: Yushu Zhang, Yiqun Tang
圖片來源: Yushu Zhang, Yiqun Tang