Lay's Love 零食包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2022
Lay's Love 零食包裝
by PepsiCo Design and Innovation
A' Design Award 銅獎 Winner in 包裝 Category
- 20,166
- Verified Award Winner
- Verify Award Status for #137230
The Design
About Lay's Love 零食包裝
樂事之愛係為印度兩款限量版零食口味——樂事香草脆薯片同樂事芝士之愛而設計嘅包裝。每個包裝上都印有一隻手做出半個心形嘅手勢，將兩包並排擺放時，就能夠拼合成一個完整嘅心形，同時將兩種口味配對埋一齊。袋子中央有粗體手寫字標明口味名稱。每個手勢插圖背後，都有情侶喺沙灘漫步嘅剪影、椰樹同柔和嘅雲朵作背景。呢個色彩繽紛嘅設計，旨在紀念年輕消費者之間嘅友誼同愛情。
The Recognition
About the A' Design Award 銅獎
Lay's Love 零食包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lay's Love 零食包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lay's Love 零食包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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