Lay's Smiles Campaign 食品包裝 by PepsiCo Design and Innovation

Lay's Smiles Campaign 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Lay's Smiles Campaign 食品包裝

by PepsiCo Design and Innovation

A' Design Award 銅獎 Winner in 包裝 Category

24,636
Verified Award Winner
Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign 食品包裝

樂事微笑活動係喺俄羅斯推出嘅一款食品包裝設計。每個包裝上以一個大大嘅笑臉圖案作為主要視覺元素。包裝設計保留咗樂事一貫嘅視覺識別，以及用嚟標示產品口味嘅顏色標示。包裝上仲展示咗品牌對「最佳夥伴基金會」友誼計劃嘅支持。每賣出一包產品，就會捐出一盧布畀呢個計劃。呢個設計嘅目的係想傳遞正面訊息，並將品牌塑造成一個有意義、有使命感嘅品牌。

The Recognition

About the A' Design Award 銅獎

Lay's Smiles Campaign 食品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lay's Smiles Campaign 食品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lay's Smiles Campaign 食品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release