Aqua Minerale Redesign 飲品包裝 by PepsiCo Design and Innovation

Aqua Minerale Redesign 飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2022

Aqua Minerale Redesign 飲品包裝

by PepsiCo Design and Innovation

A' Design Award 銀獎 Winner in 包裝 Category

35,160

Verified Award Winner

Verify Award Status for #137231

View at A' Design Award Press Release Award Badge

Colors

The Design

About Aqua Minerale Redesign 飲品包裝

Aqua Minerale包裝重新設計係為喺俄羅斯發售嘅樽裝水品牌而設嘅包裝設計。今次重新設計涵蓋咗核心系列同埋各款有味嘅副系列，將成個產品組合統合喺同一套視覺識別系統之下。設計概念建基於「水乃生命之源」呢個理念，透過流動嘅形態同優雅嘅線條展現出嚟。統一嘅設計令整個系列更加協調，同時提升產品喺貨架上嘅辨識度。設計旨在幫助消費者喺忙碌嘅日子裏面，都可以保持一份平衡嘅感覺。

The Recognition

About the A' Design Award 銀獎

Aqua Minerale Redesign 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Aqua Minerale Redesign 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Aqua Minerale Redesign 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Inspiration: The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.

Read the Press Release