Mirinda Vintage Special Edition 飲料包裝 by PepsiCo Design and Innovation

Mirinda Vintage Special Edition 飲料包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2022

Mirinda Vintage Special Edition 飲料包裝

by PepsiCo Design and Innovation

A' Design Award 鐵獎 Winner in 包裝 Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition 飲料包裝

美年達復古特別版係一款汽水嘅包裝設計。標籤將橙形標誌置於中央,美年達嘅品牌名稱採用圓潤、泡泡狀嘅字體,同而家嘅品牌字體有所唔同。設計採用玻璃樽,令飲品保持可見,配以純白色樽蓋,完善成個復古外觀。呢個設計將具歷史感嘅品牌元素同簡約嘅現代風格結合埋一齊。最終呈現嘅係一款極具收藏價值嘅包裝,專為年輕消費者以及對呢個品牌已經相當熟悉嘅人士而設計。

The Recognition

About the A' Design Award 鐵獎

Mirinda Vintage Special Edition 飲料包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mirinda Vintage Special Edition 飲料包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mirinda Vintage Special Edition 飲料包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release