Lay's Flavor Swap Influencer Kit 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2022
Lay's Flavor Swap Influencer Kit 食品包裝
by PepsiCo Design and Innovation
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit 食品包裝
樂事口味交換網紅套裝係一款為夏季推廣活動而設計嘅食品包裝，將Funyuns同Doritos嘅口味帶入樂事薯片系列。包裝設計結合咗樂事現時嘅袋裝設計同各口味嘅品牌顏色：Cool Ranch用藍色，Funyuns用綠色。同心圓圖案令人聯想起原本薯片嘅形狀，同時突顯咗品牌之間嘅合作關係。團隊仲製作咗一套聯乘網紅套裝，派發俾各媒體紅人，藉此引發大家對呢個推廣活動嘅討論。
The Recognition
About the A' Design Award 鐵獎
Lay's Flavor Swap Influencer Kit 食品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Lay's Flavor Swap Influencer Kit 食品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Lay's Flavor Swap Influencer Kit 食品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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