Lay's 2021 Mood Match 食品包裝 by PepsiCo Design and Innovation

Lay's 2021 Mood Match 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2022

Lay's 2021 Mood Match 食品包裝

by PepsiCo Design and Innovation

A' Design Award 鐵獎 Winner in 包裝 Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match 食品包裝

樂事2021年心情配對系列係一套限量版小食包裝設計,專為獨家社交媒體贈品活動而設計。呢套系列包括四款設計,靈感嚟自心情戒指,每款都連結住正面嘅回憶同情感。設計嘅目的係要振奮精神,或者帶嚟安慰嘅感覺。每款設計都配對咗一種口味同一種情感:烤芝士番茄湯代表感恩,卡布奇諾代表樂觀,辣椒代表活力,鹹焦糖代表歡欣。呢套包裝設計,俾大家喺日常生活入面,享受片刻嘅抽離同休息。

The Recognition

About the A' Design Award 鐵獎

Lay's 2021 Mood Match 食品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Lay's 2021 Mood Match 食品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Lay's 2021 Mood Match 食品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release