Bubly Bounce 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2022
Bubly Bounce 饮料包装
by PepsiCo Design and Innovation
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce 饮料包装
Bubly Bounce係一款为咖啡因气泡水系列而设计嘅饮料包装。呢款包装延伸咗现有嘅气泡水系列,喺唔转向能量饮品视觉语言嘅前提下,标示出添加咖啡因呢一特点。设计保留咗鲜明活泼嘅色彩、气泡图案、亲切嘅问候语同笑脸元素,令品牌形象继续易于辨认。设计仲传达咗一杯饮品内含两种口味嘅信息。整套设计系统旨在吸引现有顾客,同时喺货架上突围而出,清晰易辨。
The Recognition
About the A' Design Award 鐵獎
Bubly Bounce 饮料包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Bubly Bounce 饮料包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Bubly Bounce 饮料包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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