Puzzle 樽裝水包裝設計 by Yunnan Technology and Businesss University is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2022
Puzzle 樽裝水包裝設計
by Yunnan Technology and Businesss University
Client: Yunnan Tech & Besiness University
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #138578The Design
About Puzzle 樽裝水包裝設計
《解謎》係一款喺大學校園內派發嘅樽裝水包裝設計。標籤呈現一個由學習工具元素構成嘅迷宮圖案,包括筆、墨水、圓規、削筆刀、按釘同針筆。矛盾空間錯覺同2.5D造型令圖案更具層次感同深度。標籤採用PET材質製作,以四色印刷,日期則以激光打印方式呈現。整套包裝設有七種顏色,每種顏色各載有一個漢字,當七枝樽並排擺放在一齊時,即組成「遇見更好的自己」呢句說話。
The Recognition
About the A' Design Award 鐵獎
Puzzle 樽裝水包裝設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Puzzle 樽裝水包裝設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Puzzle 樽裝水包裝設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
- Dimensions & Packaging
- Width 60mm x Length 60mm x Height 180mm
- Tags
- Bottled water, Paradoxical space, Illusion, Maze graphics, School
- Production Technology
- The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
- Design Challenge
- The visual representation of abstract ideas is a richly adjusted part of the entire design process.
- Research
- This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
- Inspiration
- Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
- Project Duration
- The project started in September 2021 in Kunming and finished in March 2022 in Kunming
- Operation Flow
- The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
- Team Members
- Li Yuanyuan
Liu Kaiyi
Lin Hai - Image Credits
- Image #1: Illustrator Liu Kaiyi, Bottle, 2021.
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