由設計師 Zhang Yanhui 創作嘅 Wan Shan Jiu 5696 白酒包裝係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2023

Wan Shan Jiu 5696 白酒包裝

由 Zhang Yanhui

客戶: Wuhan Pufine Creative Technology Co., Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

24,783

經驗證嘅獲獎者

驗證設計 #141116 嘅獲獎狀態

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色彩

設計

關於 Wan Shan Jiu 5696 白酒包裝

萬山酒5696係一款專為國際市場而設嘅高端中國白酒包裝設計。酒樽採用三角形造型,穩固而堅實。三角形嘅設計將西方古典建築嘅裝飾元素,同東方「三生萬物」嘅理念融合埋一齊。酒樽四周飾有世界著名地標嘅立體浮雕,寓意環遊世界嘅旅程。雕刻金屬徽章彰顯產品嘅優良品質。禮盒同酒樽都可以保存收藏,用作陳列展示。

榮譽認可

關於A' Design Award 銀獎

Wan Shan Jiu 5696 白酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Wan Shan Jiu 5696 白酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Wan Shan Jiu 5696 白酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
尺寸同包裝: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
標籤: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
生產技術: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
設計挑戰: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
研究: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
靈感: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
項目時長: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
操作流程: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
團隊成員: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
圖片來源: Xiang Shasha
Wang shijie