由設計師 Yanhui Zhang 創作嘅 Altitude Series 酒標係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2023

Altitude Series 酒標

由 Yanhui Zhang

客戶: Wuhan Pufine Creative Technology Co., Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

24,753

經驗證嘅獲獎者

驗證設計 #141117 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Altitude Series 酒標

Altitude Series 係一款為香格里拉地區葡萄酒而設計嘅酒標，靈感嚟自冒險故事入面嘅藏寶地圖。酒標採用海拔地圖，反映產區高海拔、低緯度嘅特點。座標同海拔數字標示每款酒嘅品質同級別。三種顏色呼應當地環境：銀色代表雪山，藍色代表湖泊，黑色代表夜空。微微凸起嘅金色座標令每個級別容易識別。設計採用UV印刷，印喺一種帶有精細弧形紋理、能夠折射光線嘅特種紙上。

榮譽認可

關於A' Design Award 銀獎

Altitude Series 酒標是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Altitude Series 酒標將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Altitude Series 酒標是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
尺寸同包裝: Width: 90MM, height: 95MM
標籤: Shangri-La, treasure, map, poster, wine, packaging design
生產技術: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
設計挑戰: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
研究: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
靈感: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
項目時長: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
操作流程: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
團隊成員: Creative Director: Xia Ling
Designer: Wang Yang
圖片來源: Creative Director: Xia Ling