由設計師 Huang Feng 創作嘅 Wan Xiang Sheng 茶葉包裝係備受推崇嘅 2023 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2023

Wan Xiang Sheng 茶葉包裝

由 Huang Feng

客戶: Huang Feng

包裝類別嘅 A' Design Award 金獎得獎者

41,994

經驗證嘅獲獎者

驗證設計 #141219 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Wan Xiang Sheng 茶葉包裝

萬象生係一款武夷山岩茶禮盒。外盒模仿武夷山嘅形態，令人聯想起中國山水畫嘅意境。當禮盒直立擺放嘅時候，輪廓會呈現出一個打坐冥想嘅人形。禮盒採用帶有淺灰色岩石紋理嘅特種紙製作，並運用凹版印刷、擊凸、壓凹同燙金工藝，呈現出茶山嘅形態同質感。禮盒好似一本書咁打開，內裝兩個小包裝，共有四包茶葉。呢個設計帶嚟寧靜嘅感受同一個唔同嘅視角。

榮譽認可

關於A' Design Award 金獎

Wan Xiang Sheng 茶葉包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Wan Xiang Sheng 茶葉包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Wan Xiang Sheng 茶葉包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
尺寸同包裝: Width 285mm x Depth 105mmx Height 105mm
標籤: zen, multiple angles, packaging, tea
生產技術: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
設計挑戰: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
研究: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
靈感: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
項目時長: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
操作流程: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
團隊成員: Design Director：Huang Feng
圖片來源: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.