Chenxiang Xi 嘅作品 Moon and Tea Mid Autumn 禮盒包裝

由設計師 Chenxiang Xi 創作嘅 Moon and Tea Mid Autumn 禮盒包裝係備受推崇嘅 2023 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2023

Moon and Tea Mid Autumn 禮盒包裝

由 Chenxiang Xi

客戶: 5gN² Creative Design Studio

包裝類別嘅 A' Design Award 金獎得獎者

41,250

經驗證嘅獲獎者

驗證設計 #141633 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Moon and Tea Mid Autumn 禮盒包裝

「月與茶」中秋禮盒係專為中秋節而設計嘅禮盒。中秋節係中國傳統節日,喺農曆八月慶祝。呢個禮盒採用竹、陶瓷同麥稈等天然材料製成,入面裝有以本地彩色米製作嘅月餅同普洱茶。每一個部分都以重複使用為設計理念:盒身同白瓷蓋板可以變成茶盤,手柄可以用作茶匙,內盒可以轉化成月亮燈籠,而盒蓋嘅球形部分則可以用作香爐。

榮譽認可

關於A' Design Award 金獎

Moon and Tea Mid Autumn 禮盒包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moon and Tea Mid Autumn 禮盒包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moon and Tea Mid Autumn 禮盒包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
尺寸同包裝: 24.5cm x 8.5cm x 30cm
生產技術: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
設計挑戰: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
研究: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
靈感: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
項目時長: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
操作流程: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
團隊成員: Chenxiang Xi and Chenling Zhang