Borjomi 限量版包裝 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Borjomi 限量版包裝

by Antonia Skaraki

Client: Borjomi

A' Design Award 銅獎 Winner in 包裝 Category

17,567

Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi 限量版包裝

強烈嘅震動、裝飾着Borjomi天空嘅煙花，以及一個擁有懾人氣勢嘅主角——鹿。呢位魔術師化身為格魯吉亞文化嘅象徵，「偉大復興者」嘅視覺印記。Borjomi披上節慶嘅光芒，而鹿從圓頂升起，自奔騰嘅水流中躍出。喺佢周圍，水中嘅博爾尼西十字架，生命嘅中心。彩虹線條與爆炸性煙花線條融合，強調動感。紅色強化咗慶典氛圍，而水流因創造嘅震動節奏而攪動。

The Recognition

About the A' Design Award 銅獎

Borjomi 限量版包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Borjomi 限量版包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Borjomi 限量版包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris